Dorothy A. Ryan (Dot) has always had an affinity for cowgirls and honing one's marketing skills by developing uncharted territory. The early days of high tech were the wild west. We had compter technologies however, they were without a defined market or any application software. The early computerLand days - we not only pioneered the art of the supply chain, we created co-op marketing, and market development funds. We expanded the PC technology product category ten fold: developed and merchandised the first computer retail stores and utilized Promotions, Public Relations and Advertising to drive sales. We aggressively sold over 1200 franchise B2B opportunities as well.. She held a variety of operations and marketing positions during her eight year tenure. Starting with implementing e-mail communications amongst the franchisee and corporate. Accomplishments include: established regional advertising print campaigns; created a fee based advertising collective for franchisees; managed branded products, and a variety of third-party vendor promotions and co-op/market development fund programs. Computerland corporate provided her with a solid business foundation and a strong understanding of marketing and its principals - Products, Price, Place Promotion and People. These tenets hold true today. The art of marketing is in the mix.
Computerlands' world-wide growth fueled the need to develop an international branding campaign. She was tapped by the senior executive team to manage the Event Marketing and Corporate Sponsorships programs including a variety of radio, television, and arena events. The Tournament of Roses awarded Compterland the Mayors Trophy for originality - the float was representative of the 18 countries with store locations.. Ms. Ryan finalized her days organizing special interest groups and senior executive forums..
1987 Sun Microsystems hired her as the Manager of Catalyst Communications, with a small team of four, the support of a dedicated marcom team and a blank slate before her - She and her team, developed and launched a series of programs - targeted and designed for the third-party developer community. The Catalyst Developers Program - Application process, Catalyst Software Catalog, PartyLine Newsletter, Sun Developers Conferences. Sun Microsystems expanded her understanding and opened her mind to the power and possibilities of networks and internet. Distributed Computing was the vision and the promise. Today' the vision is in practice - Cloud computing is finally getting a mainstream voice. The lessons she learned at Sun will be with her forever - Open Systems - Share, Collaborate, Drive Fast, Take Chances, Believe and Have Fun.
She was recruited by Intel Corporation. This was a very interesting time in Intel's history - In an effort to find new business opportunities Intel had spun off a small skunk-works division headed up by Jim Johnson & Rich Bader located in Beaverton, Or. Rich & Jim had a revolutionery idea to sell Intel brand components through the channel. The products were somewhat limited - NIC cards, Math co-processors, Memory, and Modems. .Intel is a semi-conductor company at heart. The task was a formidable one. Ms. Ryan with her retail "ComputerLand" background was tasked with creating a retail selling environment for Intel branded products. Intel assigned an alternative channel task force and a product manager/sales pro to work with her. After several weeks of discussion- the business plan was written. We developed a merchandising plan and retail packaging. We traveled around the US visiting major CES and Computer Super stores with a proposal to merchandise 14' of retail space. But as luck would have it we sold the concept through to 10 major retailers in 14 markets ascross the US. Now, she really needed to learn, understand and adapt a sustainable retail model that would consider- supply chain, cost of business, retailers requirements, design, maintenance, inventory,, messages, training, merchandising, packaging, and afford us a reasonably easy execution. The Intel fax-back Kiosk was born - instant access to Intel branded product information for the RSP and customer alike. The program supported in-store demo's, spiff, contest, web based learn & earn programs and merchandising . Intel in-store RSP "Pennant Drive" program increased sales 144% over previous quarter. The rest is history - the in-store program was expanded to "the Intel Inside" program
1995 She relocated back to the bay area and stated a freelance business - Cowgirl Marketing.
She retained several interesting clients Ask Jeeves - Temp- Director of Marketing position. Great insights into search engine optimization and knowledge based systems. She created a close loop sales process, and implemented inbound/outbound call center., Red Direct -Executive communications using targetted direct marketing,- customer relationship marketing at its best.
Ambit Intl - Developing promotions and communications for manufacturers i.e Us Robotics, 3Com. developed MDF and co-op program for their dealer channels.. RetailVision founders. Mickey Dude and Liz Madden had a vision. Ms Ryan was quite pleased and delighted to have the good fortune to support them in the early days as both an attendee and an employee. RetailVision afforded her an upfront seat to learn, discover and understand the nuances of marketing, merchandising concepts, retailer positioning, and how successful products sold in and through the channel. One & Two tier distribution, regional distributors, buying consortiums, direct, indirect., and online- She enjoys working with manufacturers, distributors, retailers and resellers in developing and executing go-to-market plans.
She very much enjoyed and had a passion for channel marketing. In 1997 she joined The Etak - a Sony company as Product/Channel Manager for Skymap. The first map/GPS consumer product for a laptop. Skymap - hit 10 markets with a big bang. She managed and directed internal team and was responsible for product marketing, customer support and the channel. She worked directly with strategic retail accounts to secure product orders and shelf space- Fry's, CompUSA, J&R, RCS, Radio Shack, Micro Center, PC Connections, Outpost and others. Managed print ad campaign, and catalogs. Hired managed and directed third-party rep firm. Managed packaging, merchandising, RSP programs, sell-in/sell through programs, and sponsored RetailVision.
Advanced Micro Devices (AMD) Retail Marketing Manager position provided her with the opportunity to direct a team, support the channel sales organization and manage a $35M budget. This pioneering ex New Yorker ventured deep in the heart of Austin, Texas. She had a great time -working at AMD. We drove fast, rode hard and had fun.... Ingredient branding is rather subtle unless your Intel. What AMD had in its corner was pure tenacity and great technology - we simply needed to tell our story. The innovative Retail Rewards program afforded AMD a foothold with the retailers and OEM's. Retail rewards incentived retailers with a rebate based on sell-in and sell through volumes of approved OEM AMD based systems i.e Sony, Compaq, HP, Gateway. We developed a series of web based learn and earn programs for strategic retail accounts Best Buy, Office Depot, WalMart, Fry's, Microcenter and others, in addition to viral marketing campaigns and in-store consumer facing programs. Managed and directed third-party rep firms 62 markets 150 reps 30 retail accounts. Managed and directed quarterly Executive Counsel Forum for CEO's of Strategic Accounts & AMD Senior Management. She created programs and marketing initiatives that drove sales and increased marketshare that exceeded the business goals and objectives
2005 Back to the bay area and a short stint at Monster Cable as Senior Marketing Manager. She now believes it was rite of passage. Noel Lee is brilliant. The key to his success is the innovative impactful dealer training. They truly teach RSP's how to position and sell products from the retail floor. Monster has an A1 team, when it comes to merchandising and rapport with their channel partners.
Director of Marketing at Zensys - Ingredient branding - Increased awareness and adoption of z-wave technoloy through branding, trade shows, public relations, partner programs and membership in the Z-Wave Alliance. Zensy's in the true start-up fashion, Trade Shows, PR and the web were the three major cornerstones of the marketing strategy. Managed CES, CEDIA, EHX, Intel Developers Forum, Digital Living, Cable Labs and others. Worked with PR agency to enhance executive thought leadership position through speaking opportunities. Managed & directed PR agency through development of key messages, talking points and market position. Organized developer events, and managed the Z-Wave Alliance quarterly board meetings. Hosted several monthly, and quarterly world-wide Alliance member conference calls; Developed trademark guidelines and z-wave logo programs for customers and partners., Managed and directed three web-sites, one consumer facing and two trade sites simultaneously. Hired, managed and directed, marketing strategy, web design, copy writing, creative developent, tradeshow properties, collateral and training. Budget responsibility, Extensive agency management experience.
2008 Earthsayers.tv - Earthsayers.tv is dedicated to highlighting the voices of sustainability. The voices are people from all walks of life, political beliefs and religious affiliations who share a common vision - to respect, honor and be mindful of our actions on this planet. Earthsayers.tv provided me with the opportunity to better understand the sustainability movement and how new media, web2.0, and social media are driving awareness and adoption. The web provides a perfect envionment to exploit CRM, SEO and database marketing in driving the adoption of sustanability sensibilities. Earthsayers.tv is becoming a strong media voice for the movement..
Today, Here I am with this wealth of information, an arsenal of skills, twenty plus years of experience, my can do cowgirl spirit and a passion to help drive your marketing. Don't delay call today. I'd like to help you "lasso your opportunities".
Computerlands' world-wide growth fueled the need to develop an international branding campaign. She was tapped by the senior executive team to manage the Event Marketing and Corporate Sponsorships programs including a variety of radio, television, and arena events. The Tournament of Roses awarded Compterland the Mayors Trophy for originality - the float was representative of the 18 countries with store locations.. Ms. Ryan finalized her days organizing special interest groups and senior executive forums..
1987 Sun Microsystems hired her as the Manager of Catalyst Communications, with a small team of four, the support of a dedicated marcom team and a blank slate before her - She and her team, developed and launched a series of programs - targeted and designed for the third-party developer community. The Catalyst Developers Program - Application process, Catalyst Software Catalog, PartyLine Newsletter, Sun Developers Conferences. Sun Microsystems expanded her understanding and opened her mind to the power and possibilities of networks and internet. Distributed Computing was the vision and the promise. Today' the vision is in practice - Cloud computing is finally getting a mainstream voice. The lessons she learned at Sun will be with her forever - Open Systems - Share, Collaborate, Drive Fast, Take Chances, Believe and Have Fun.
She was recruited by Intel Corporation. This was a very interesting time in Intel's history - In an effort to find new business opportunities Intel had spun off a small skunk-works division headed up by Jim Johnson & Rich Bader located in Beaverton, Or. Rich & Jim had a revolutionery idea to sell Intel brand components through the channel. The products were somewhat limited - NIC cards, Math co-processors, Memory, and Modems. .Intel is a semi-conductor company at heart. The task was a formidable one. Ms. Ryan with her retail "ComputerLand" background was tasked with creating a retail selling environment for Intel branded products. Intel assigned an alternative channel task force and a product manager/sales pro to work with her. After several weeks of discussion- the business plan was written. We developed a merchandising plan and retail packaging. We traveled around the US visiting major CES and Computer Super stores with a proposal to merchandise 14' of retail space. But as luck would have it we sold the concept through to 10 major retailers in 14 markets ascross the US. Now, she really needed to learn, understand and adapt a sustainable retail model that would consider- supply chain, cost of business, retailers requirements, design, maintenance, inventory,, messages, training, merchandising, packaging, and afford us a reasonably easy execution. The Intel fax-back Kiosk was born - instant access to Intel branded product information for the RSP and customer alike. The program supported in-store demo's, spiff, contest, web based learn & earn programs and merchandising . Intel in-store RSP "Pennant Drive" program increased sales 144% over previous quarter. The rest is history - the in-store program was expanded to "the Intel Inside" program
1995 She relocated back to the bay area and stated a freelance business - Cowgirl Marketing.
She retained several interesting clients Ask Jeeves - Temp- Director of Marketing position. Great insights into search engine optimization and knowledge based systems. She created a close loop sales process, and implemented inbound/outbound call center., Red Direct -Executive communications using targetted direct marketing,- customer relationship marketing at its best.
Ambit Intl - Developing promotions and communications for manufacturers i.e Us Robotics, 3Com. developed MDF and co-op program for their dealer channels.. RetailVision founders. Mickey Dude and Liz Madden had a vision. Ms Ryan was quite pleased and delighted to have the good fortune to support them in the early days as both an attendee and an employee. RetailVision afforded her an upfront seat to learn, discover and understand the nuances of marketing, merchandising concepts, retailer positioning, and how successful products sold in and through the channel. One & Two tier distribution, regional distributors, buying consortiums, direct, indirect., and online- She enjoys working with manufacturers, distributors, retailers and resellers in developing and executing go-to-market plans.
She very much enjoyed and had a passion for channel marketing. In 1997 she joined The Etak - a Sony company as Product/Channel Manager for Skymap. The first map/GPS consumer product for a laptop. Skymap - hit 10 markets with a big bang. She managed and directed internal team and was responsible for product marketing, customer support and the channel. She worked directly with strategic retail accounts to secure product orders and shelf space- Fry's, CompUSA, J&R, RCS, Radio Shack, Micro Center, PC Connections, Outpost and others. Managed print ad campaign, and catalogs. Hired managed and directed third-party rep firm. Managed packaging, merchandising, RSP programs, sell-in/sell through programs, and sponsored RetailVision.
Advanced Micro Devices (AMD) Retail Marketing Manager position provided her with the opportunity to direct a team, support the channel sales organization and manage a $35M budget. This pioneering ex New Yorker ventured deep in the heart of Austin, Texas. She had a great time -working at AMD. We drove fast, rode hard and had fun.... Ingredient branding is rather subtle unless your Intel. What AMD had in its corner was pure tenacity and great technology - we simply needed to tell our story. The innovative Retail Rewards program afforded AMD a foothold with the retailers and OEM's. Retail rewards incentived retailers with a rebate based on sell-in and sell through volumes of approved OEM AMD based systems i.e Sony, Compaq, HP, Gateway. We developed a series of web based learn and earn programs for strategic retail accounts Best Buy, Office Depot, WalMart, Fry's, Microcenter and others, in addition to viral marketing campaigns and in-store consumer facing programs. Managed and directed third-party rep firms 62 markets 150 reps 30 retail accounts. Managed and directed quarterly Executive Counsel Forum for CEO's of Strategic Accounts & AMD Senior Management. She created programs and marketing initiatives that drove sales and increased marketshare that exceeded the business goals and objectives
2005 Back to the bay area and a short stint at Monster Cable as Senior Marketing Manager. She now believes it was rite of passage. Noel Lee is brilliant. The key to his success is the innovative impactful dealer training. They truly teach RSP's how to position and sell products from the retail floor. Monster has an A1 team, when it comes to merchandising and rapport with their channel partners.
Director of Marketing at Zensys - Ingredient branding - Increased awareness and adoption of z-wave technoloy through branding, trade shows, public relations, partner programs and membership in the Z-Wave Alliance. Zensy's in the true start-up fashion, Trade Shows, PR and the web were the three major cornerstones of the marketing strategy. Managed CES, CEDIA, EHX, Intel Developers Forum, Digital Living, Cable Labs and others. Worked with PR agency to enhance executive thought leadership position through speaking opportunities. Managed & directed PR agency through development of key messages, talking points and market position. Organized developer events, and managed the Z-Wave Alliance quarterly board meetings. Hosted several monthly, and quarterly world-wide Alliance member conference calls; Developed trademark guidelines and z-wave logo programs for customers and partners., Managed and directed three web-sites, one consumer facing and two trade sites simultaneously. Hired, managed and directed, marketing strategy, web design, copy writing, creative developent, tradeshow properties, collateral and training. Budget responsibility, Extensive agency management experience.
2008 Earthsayers.tv - Earthsayers.tv is dedicated to highlighting the voices of sustainability. The voices are people from all walks of life, political beliefs and religious affiliations who share a common vision - to respect, honor and be mindful of our actions on this planet. Earthsayers.tv provided me with the opportunity to better understand the sustainability movement and how new media, web2.0, and social media are driving awareness and adoption. The web provides a perfect envionment to exploit CRM, SEO and database marketing in driving the adoption of sustanability sensibilities. Earthsayers.tv is becoming a strong media voice for the movement..
Today, Here I am with this wealth of information, an arsenal of skills, twenty plus years of experience, my can do cowgirl spirit and a passion to help drive your marketing. Don't delay call today. I'd like to help you "lasso your opportunities".
